After sentiment scores for “Wineries & Distilleries” plunged during the week from 19 – 25 August, the industry recovered remarkably with an increase of 40 points. Castle Brands and Pernod Ricard were amongst the companies with the highest aggregated sentiment score.
Last week, Pernod Ricard announced its acquisition of Castle Brands with an offer of $223 million. The decision is in line with Pernod’s expansion strategy for growing market share in the whiskey category. The aggregated sentiment score for Pernod Ricard and Castle Brands was 43 points and 41 points, respectively.
On the other hand, the ‘Restaurant” industry was the worst performing segment with a sentiment drop of -58 points. Sentiment losers from this category included Popeyes Louisiana Kitchen Inc and the Retail Food Group.
The sentiment score for Popeyes Louisiana Kitchen plunged to -67 points as customers were frustrated by the unavailability of their new chicken sandwich. Popeyes stores across the country have been selling out of the sandwich after a Twitter feud between Chick-fil-A and Popeyes inspired consumers to taste the new sandwich.
Meanwhile, Retail Food Group’s sentiment score dropped to -77 points. The franchising giant has suffered a $185.2 million hit from write-downs and restructuring costs as the company’s profit halved in the past year.
1 Companies that contributed most to last week’s industry sentiment change.
2 Top trending event related to the respective company.
3 Weekly aggregated company sentiment score (ranging from -100 to +100).
4 Weekly aggregated company attention buzz (the percentage by which the number of news, blogs and tweets about an asset deviates from normal attention).
*Industry name and classification as per Morning Star
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