Whilst the world is flooded with a vast amount of new data, the need to structure and make sense of it grows – particularly in the financial industry. The fusion of public data with alternative data such as sentiment or attention can deliver new insights and the ability to get ahead of the markets. In 2015, Goldman Sachs Asset Management outlined: “We believe a world of possibility would open up for businesses which succeed in quantifying the qualitative.” (Source).
The strategy generated returns of 27.6% vs. 14.1% for the S&P 500. There were twice as many winning than losing trades while the average gain was significantly higher than the average loss.
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