Adobe Strengthens its Advertising Prowess with TubeMogul

November 11, 2016

The market resumes normal business after one of the biggest upsets in U.S. politics as Adobe said it has a deal to acquire the advertising software company TubeMogul for $540 million. To see how the financial crowd reacts to this merger, stay with Sentifi.

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TubeMogul: Finds a new home at Adobe for $14 a share

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TubeMogul is expected to help Adobe build a powerful end-to-end advertising and data management solution for TV and digital formats. The company may also be able to enhance Adobe’s Premiere Pro CC and Primetime solutions that will make it easier for brands to exploit online video. Adobe Marketing Cloud customers will be getting benefits from this merger as well. Adobe shares fell 5 percent, and TubeMogul shares jumped 81 percent following the news.

Deutsche Telekom: Reports good quarterly numbers thanks to growth in U.S. operations

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The strong performance of T-Mobile has contributed greatly to the 5.9 percent increase and the 7.2 percent increase in DT’s group revenue and EBITDA, respectively. In Europe, business remains gloomy for the German company, as it is reportedly considering a sale of its 12 percent stake in U.K.-based BT Group. The company seems to be spooked by Brexit, evident in its concern about the prospects of BT.

Macy’s Inc.: Shares jump 5.6 percent thanks to strong guidance

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The company reported an EPS of $0.17, lower than analysts’ estimate of $0.40, but the largest U.S. department store raised full-year revenue guidance to instill confidence in investors. The company now expects same-store sales to decrease -3 percent to -2.5 percent, an improvement from the previous forecast of -4 percent to -3 percent. On another note, the company still refuses to carry Donald Trump’s clothing lines despite him having just won the election.

DJIA: Reaches record high on Donald Trump

Hope is growing that Donald Trump will lift the U.S. economy, and that hope reflects in the Dow Jones’ movement. Infrastructure stocks have been rallying for the last two days on Trump’s pledge that he would allocate as much as $1 trillion to rebuild roads and highways. Analysts predict that the Dow could climb higher.

Jeff Bezos: Congratulates Trump on his victory as his company’s shares fall 6.5 percent

Before winning the election, Trump had suggested that Amazon had an antitrust issue and a tax shelter. He said the Washington Post was helping Amazon keep it taxes low, and made threats he would take action against the company once elected. Now that Trump has won, investors are nervous, causing Amazon shares to fall. Now, Bezos faces a possibility that his ownership of the Post could be placed under scrutiny from the IRS, and his company Amazon’s tax practices could be investigated as well.

Siemens AG: Warns of populist threat, plans to spin off health unit

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Despite reporting a 20 percent increase in Q4 earnings, Siemens seems wary about the rising populism that poses a threat to business and the global economy. CEO Joe Kaeser listed the rising populist political movements in Europe and the problem of mass migration as business concern. He also looked forward to continuing the “trust-based” cooperation with the Trump administration. In addition, he announced a plan to spin off the $15 billion healthcare division to revamp its portfolio and narrow its focus on energy.

ConocoPhillips: Aims to raise $5 billion to $8 billion from asset sales

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The largest U.S. independent oil producer hopes to shore up its balance sheet with the sales and recover from the steep slide in oil prices. The company also plans to buy back $3 billion of its stock.

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